Investing.com
9 months agoMarketing
X may lose up to $75 million by year-end on advertiser exodus - NYT By Reuters
X could lose up to $75 million in advertising revenue by the end of the year as major brands pause their marketing campaigns on the platform
X has sued Media Matters, alleging defamation after the organization published a report claiming ads for major brands appeared next to posts touting Adolf Hitler and the Nazi party
Since Elon Musk's takeover of X in October 2022, the platform's U.S. ad revenue has declined at least 55% year-over-year each month [ more ]